Chanel Watchmaking’s Latest Inspiration? The Pin Cushion

The Chanel Watchmaking Creation Studio revisits the maison's couture roots for the fashion-inspired, motif-heavy watch collection
The Chanel Watchmaking Creation Studio revisits the maison's couture roots for the fashion-inspired, motif-heavy watch collection

Count on Chanel to turn an unexpected, almost humble object into an artful timepiece. The maison’s Mademoiselle Privé Pique-Aiguilles quartz watch takes inspiration from the size and profile of a pin cushion, because Arnaud Chastaingt, Director of the Chanel Watchmaking Creation Studio, was “fascinated by the design of objects whose architecture is the product of a practical need”.

Mademoiselle Privé Pique-Aiguilles Lace Motif watch
Mademoiselle Privé Pique-Aiguilles Embroidery Motif watch
Mademoiselle Privé Pique-Aiguilles Tweed Motif watch

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The oversize dial offers the perfect canvas for five designs that pay homage to the craft of haute couture and the maison’s codes—camellias, leather handbags, chains and Byzantine brooches against black tweed, embroidery, and a jacket at the pattern stage—realised through metiers d’art such as hand engraving and grand feu enamel. 

Mademoiselle Privé Pique-Aiguilles Quilted Motif watch
Mademoiselle Privé Pique-Aiguilles Pearls Motif watch

Limited to 20 pieces per design, the quartz movement watches are set with pearls, onyx and diamonds, with details crafted from sculpted gold and lacquer.

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